Monday, September 20, 2010

Ask a Lawyer: Interviews and the Law

Q: I'm writing a book based on interviews I've done with political leaders, writers, actors, and other prominent people. Do I need written permission? What can I do to avoid being sued for libel?

A: What can possibly go wrong if you don't obtain a signed release? Plenty. Leading the parade of horribles is defamation. Will the interviewee claim the edited interview, either by omission, implication or innuendo, placed them in an unfavorable light?
 
In 2016, Katie Couric was sued by a gun advocacy group for deceptive editing of an interview in a documentary titled Under the Gun. While Couric beat the $13 million dollar defamation lawsuit on appeal, a simple release could have saved time, money and the stress. 
 
While there are defenses such as innocent construction (to defamation), truth (to defamation), fair use (to copyright infringement), and implied consent (to use in other media), because of the legal what-ifs and hazy boundaries of the law, the best practice is obtain a signed release.  
Click here for sample interview release forms.
 
Spoken Releases
 
There are many reasons authors do not obtain written releases, including deadline pressure on interviews conducted by phone or Zoom. While less reliable than a signed release, recorded consent is a viable alternative, provided the scope of rights is clearly defined.
 
At the beginning of an audio or video interview ask if you have permission to record the interview, and they understand that you may edit the interview and use it for future research or in different media.

It's important that the interviewee respond. If you edit or transcribe the interview accurately, and store the recording in a safe and accessible place, you've gone a long way to reducing the risk of a successful defamation or copyright infringement lawsuit. 
 
Of course, the law will hold you to your promise if the interviewee limits how or where the interview may be used. 
 
The Parade of Interview Horribles
 
Interview Releases
A  Parade of Horribles
Copyright. One of the hotly contested issues in copyright law is who owns an interview. Some copyright scholars posit that an interview is jointly owned by the interviewer and interviewee. However, to 
qualify as a joint work, there must be evidence that the parties intended to be joint owners. If determined to be a joint work, the co-authors are afforded equal rights in the work, subject to to a duty to account to each other.   

The Copyright Office believes that an interview consists of two separate copyrights, i.e., the interviewer and interviewee own the words they spoke. A third theory is the interviewer owns the copyright in the selection and arrangement of the questions and answers. Because it's often unclear if the interviewer and interviewee shared an intent to be co-authors, the best practice is to get a signed release.    
 
If the ownership issue can't be resolved conclusively, you may be able to roll out the fair use defense. But, it's a partial solution. For example, it won't allow you to publish an entire interview.

Fair use allows writers, podcasters, and others to copy small portions of in-copyright works for socially productive purposes without permission. A defense to copyright infringement, it enables courts to avoid rigid application of copyright law where the strict application would "stifle the very creativity which the law is designed to foster."

Unfortunately, fair use is not amendable to mechanical rules. The fair use test takes into consideration or weighs these four factors: (a) the purpose and character of the use, including whether the use is primarily commercial in nature; (b) the nature of the copyrighted work; (c) the amount and importance of what's used in relation to the original work; and (d) if the use supersedes a market for the original?

Libel. 
Libel is a false statement about a living person (business or group) that harms their reputation. Truth is a complete defense to libel. Where the plaintiff is a celebrity or public figure, the plaintiff must show that the false statement was made with reckless disregard for the truth (aka actual malice). While a celebrity or other public figure may have a tough time winning a libel suit due to the constitutional actual malice standard, a well-drafted release will give you the right to edit and use the interview in any media without consent.
The gold standard is a well-drafted written release. Document signing apps like DocusSign and Adobe Sign are simple e-signature solutions. Today we're habituated to clicking OK boxes without much thought. So, getting a release signed need not be a burdensome task.

Media Liability Insurance

If you don't have a signed release, given the murkiness of the law, media liability insurance is something to look into. It's a specialized form of insurance that covers claims of copyright and trademark infringement, invasion of privacy, defamation, and other contextual errors and omissions. Some policies even cover claims of misappropriation of ideas and negligent publication. Most of these policies also cover the costs of defending a lawsuit, including attorney's fees and court costs.

# # #
 
Image:  Parade of Horribles and Antiques, Portland, Maine
Photographer:  Unknown
Year:  1920
Credit: Main Historical Society

Tuesday, September 14, 2010

Copyright Alert: Appeals Court's Impact on E-Book Royalties


9th Circuit Holds Digital Downloads are Licenses Not Sales
FBT Productions LLC v. Aftermath Records (9th Circ. 2010)

What should musicians and authors be paid for digital downloads?  In a decision with implications for the publishing industry the Ninth Circuit Court of Appeals recently ruled that rapper Eminem’s production company was entitled to 50% of his record label’s revenue from digital sales. 

The issue in F.B.T. Productions v. Aftermath Records was whether a digital download was a “sale” or a “license.” Like the music industry, publishers have taken the position that digital downloads should be accounted for as sales not licenses.  Typically, the royalty rate paid for subsidiary rights revenue is split 50/50 between the author and publisher, compared to 25% of net paid to authors for the “sale” of an eBook. 

Distinguishing Sales and Licenses

In its September 3, 2010 ruling, the court held that digital downloads should not be treated as auditable physical units for royalty accounting purposes.   The ruling is important for the recording industry, because recording artists (like book authors) receive 50% of the record company’s net receipts from rights licensed to third parties -- as opposed to 12% to 20% of the retail price. 

The divisibility of copyrights was the theory relied upon by the court in determining that a digital download from the iTunes store was not a sale but a license. 

The Ninth Circuit held:

When the facts of this case are viewed through the lens of federal copyright law, it is all the more clear that Afterrmath’s agreements with the third-party download vendors are “license” to use the Eminem master recordings for specific purposes authorized thereby — i.e., to create and distribute permanent downloads . . . — in exchange for periodic payments based on the volume of downloads, without any transfer in title of Aftermath’s copyrights to the recordings. Thus, federal copyright law supports and reinforces our conclusion that Aftermath’s agreements permitting third parties to use its sound recordings to produce and sell permanent downloads . . . are licenses.

To the extent publishers transfer the right to make digital copies available to a digital download distributor, who then sells direct to consumers, it would, under the holding of this decision, constitute a license.  Digital download distributors do not, to quote the decision, “obtain title to digital files.”  The legal principle is quite simple.  Copyrights are divisible.  They can be assigned for less than their complete term, for a particular territory, and for a particular use -- rather than all rights under copyright.  If iTunes or Amazon or Sony or Kobo purchases an eBook from a publisher and resells it to a consumer, in the Ninth Circuit, it would considered a sale.  On the other hand, if the publisher retains ownership of the files, and receives periodic statements iTunes, et al, the rule of the case, applied mechanically, would categorize revenue from the "sale" of a digital download as subsidiary rights income.  
Many contract templates have already been modified by publishers in anticipation of a decision such as this one.  As such, they are likely immune to the decision's economic impact.  With regard to legacy or backlist contracts, labels and publishers will try to mitigate the impact of this decision by seeking retroactive contract amendments, and, perhaps, waivers of claims for back royalties.

The court regarded the record label’s ability to regain possession of the digital files at any time as a key element in supporting it’s finding that the label did not “sell” anything.

There is no dispute that Aftermath was at all relevant times the owner of the copyrights to the Eminem recordings at issue in this case, having obtained those rights through the recording contracts in exchange for specified royalty payments. Pursuant to its agreements with Apple and other third parties, however, Aftermath did not “sell” anything to the download distributors. The download distributors did not obtain title to the digital files. The ownership of those files remained with Aftermath, Aftermath reserved the right to regain possession of the files at any time, and Aftermath obtained recurring benefits in the form of payments based on the volume of downloads . . . Under our case law interpreting and applying the Copyright Act, too, it is well settled that where a copyright owner transfers a copy of copyrighted material, retains title, limits the uses to which the material may be put, and is compensated periodically based on the transferee’s exploitation of the material, the transaction is a license.

Importantly, if FBT were applied to books, you would find the word “license” multiple time, in, for example, Amazon’s Digital Distribution and Sony’s eBook agreements with publishers. 
Opportunities for Authors & Strategies for Publishers
 There is no way to predict whether the Second Circuit would follow the same line of reasoning as the Ninth Circuit.  Historically, the Second Circuit and Ninth often come to different conclusions via-a-vis new media issues.  No doubt, the commentators will have a day of it.  The decision will be opposed by the music and publishing industries.  Public statements will be made stating that the decision should be limited to the facts of this particular case.  And, while Eminem’s label may threaten to take the case to the Supreme Court, it will likely not act on that threat, as a final adverse judgment (assuming the Supreme Court would hear the case) would be devastating to that beleaguered industry.   
Like the recent Random House–Wylie dust up, and the Rosetta Books decision, matters such as this are usually settled on confidential terms.  As the  FBT decision is not limited to records, agents and publishers should turn to their lawyers to help them determine what is the best current business practice in view of this important decision.  Consequences?  Agents will be emboldened to demand higher royalties from digital downloads, raising the familiar argument, "There's little direct cost today in getting eBooks into readers' hands.  Give me more!"   The future?  eBook rates for backlist titles (but maybe not for frontlist titles) will rise above 25%, and some wise publisher in the next six months will issue a press release stating that “In the light of dramatic changes that have taken place in the book publishing industry over the past several years, it is only fitting that the authors who comprise our backlist – and their heirs – be paid in accordance with today’s standards.”  
As the Rosetta Books decision illustrated, additional rights beyond primary rights, when sought by a publisher, are subject to separate negotiations and consideration.  If not resolved by a separate agreement, or amendment to the contract, such matters can wind up in court.   Whether this decision helps establish new ground rules for artist and author compensation remains to be seen.  I bet it does. 


How else might this decision influence big
publishing?  It will accelerate the pace of the book industry’s transition from a B2B to a B2C business model.  In turn, that will result in closer scrutiny by authors, agents and their attorneys of royalty rates for direct e-Book sales.  And then what?  A Penguincubator on every corner?  The rebirth of book clubs?  Does Google buy Pearson for its trustred brands and curated content?  Stay tuned.
 

THE INFORMATION CONTAINED IN THIS ARTICLE IS OF A GENERAL NATURE.  IT IS NOT INTENDED AS LEGAL ADVICE.  READERS ARE STRONGLY ADVISED TO CONSULT WITH AN ATTORNEY BEFORE RELYING ON ANY INFORMATION CONTAINED HEREIN.  THIS POST DOES NOT CREATE AN ATTORNEY-CLIENT RELATIONSHIP OR ANY OTHER EXPECTATION OF REPRESENTATION
Saturday, September 4, 2010

Ask a Lawyer: Do I Need an Interview Release?

["Ask a Lawyer" appears in The Huffington Post. The "Q" to my "A" is  Jeff Rivera, a journalist who reports on publishing and entertainment trends and personalities.]

Q: I'm writing a book based on interviews I've done with political leaders, writers, actors, and other prominent people. Do I need written permission? What can I do to avoid being sued for libel?

A: What can go wrong if you don't have a signed release? Leading the parade of horribles are
claims for defamation, false light invasion of privacy (a misleading implication that the average person would find highly offensive), and breach of contract.   
 
If you choose to forego a release, free speech, fair use, and implied consent defenses may insulate you against specific claims. However, because of the legal what-ifs, the ill-defined boundaries of implied consent, and the fact public figures are known to have large egos, deep pockets, and lawyers on speed dial, the best practice is to obtain a release.  
 
A well-drafted release will cover more than just permission to use a person's name and statements. For example, a release can potentially sidestep a lawsuit alleging alterations made to the speaker's words have tarnished their reputation. This is especially helpful when the individual is not a public figure and the statements do not concern a matter of public interest. 
 
Another potential problem a release can prevent is a disgruntled interviewee's attempt to revoke their consent or demand certain statements be deleted. The drafter of a release will want the unambiguous right to use the individual's name, voice and likeness to promote the interview. A release may include an indemnification clause that shifts liability from the publisher or podcaster to the interviewee. If the interview can be edited at the publisher or podcaster's discretion, the interviewee might try to exclude any editorial changes made without their consent from the indemnity.

Here's a link to sample interview releases
 
Spoken Releases
 
Did I hear you say, "What self-respecting political leader, bestselling author, or celebrity would sign an interview or guest appearance release? Excellent point. While less effective than a signed release, you can record the subject's consent. Provided the scope of rights is clearly defined, it's a viable alternative.  
 
While recording, before the interview starts, state the interview date and the interviewee's name. State clearly that the interview may be edited and used in all media, in whole or in part, in all languages throughout the world, in perpetuity. Then ask if you have their permission to record the actual interview and their answers to your questions. 
 
Of course, the law will hold you to your promise if the interviewee limits how or where the interview may be used. 
 
The Parade of Interview Horribles
 
Infringement and Libel Lead the Parade of Horribles
Copyright. Will the interviewee claim ownership of the interview? Some copyright scholars posit that the interviewer and interviewee jointly own the interview. To quality as a joint work, the interviewer (or podcast host) and the interviewee must agree that they will each own the interview. But that's not how things usually work in the real world. Most interviews do not qualify as joint works under the Copyright Act. In the rare instance an interview qualifies as joint work, either co-owner can issue non-exclusive licenses without the other's consent, subject to a duty to account for any profits made. 

The Copyright Office believes that an interview consists of two separate copyrights. That is right. They believe it consists of two separate copyrights - the interviewer and interviewee each owns the words they spoke. It's an interesting theory but of little practical value to the interviewer. Another legal theory is that the interviewer owns how the questions and answers are selected and arranged. In other words, the interview as a whole. So, who owns the interview? There's no bright-line rule. That's why it's a good idea to get it in writing.  

Libel, Privacy, Publicity. Without a signed release, writers, publishers, and podcasters are vulnerable to being sued for defamation and, a lesser threat, invasion of privacy. 

Libel is a false statement about a living person (business or group) that harms their reputation. Truth is a complete defense to a libel claim. Where the plaintiff is a celebrity or public figure, the plaintiff must show that the false statement was made with reckless disregard for the truth (aka actual malice). While a celebrity or other public figure may have difficulty winning a libel suit because of the legal actual malice standard, written consent is the best defense. If you transcribe accurately and can locate the recording or release, you've taken significant steps to minimize the risk of a successful libel suit. 
 
The right of publicity is the right to control the commercial exploitation of a person's name, likeness, or voice. However, the use of a celebrity's persona without their permission is generally protected under the "newsworthy" exception, provided it's related to the use and is not expressly misleading. The "newsworthy" exception applies not just to hard news but also matters of legitimate interest to the public, including sports, entertainment, and politics. In some states, a deceased person's right of publicity survives their death and may pass by will or be assigned.  

If you don't obtain consent, the advantage of interviewing a celebrity is that the First Amendment makes it difficult for a celebrity to bring a successful claim for invasion of the right of publicity and libel.   

The gold standard is a well-drafted written release. Document signing apps like DocuSign and Adobe Sign are simple e-signature solutions. Today we're habituated to clicking OK boxes without much thought. So, getting a release signed need not be a burdensome task.
Fair Use
 
If the ownership issue can't be resolved conclusively, you may be able to roll out the fair use defense. But it's a partial solution. For example, it may not allow you to publish an entire interview.

Fair use allows writers, podcasters, and others to copy (usually) small portions of in-copyright works for socially productive purposes without permission. Finally, as a defense to copyright infringement, fair use allows courts to avoid rigid application of copyright law where the strict application would "stifle the very creativity which the law is designed to foster."

Unfortunately, fair use is not amendable to mechanical rules. The fair use test takes into consideration or weighs four factors: (a) the purpose and character of the use, including whether the use is primarily commercial; (b) the nature of the copyrighted work; (c) the amount and importance of what's used in relation to the original work; and (d) if the use supersedes a market for the original?

Media Liability Insurance

If the subject matter is sensitive and you don't have a signed release, given the murkiness of the law, media liability insurance is something to look into. It's a specialized form of insurance that covers claims of copyright and trademark infringement, invasion of privacy, defamation, and other contextual errors and omissions. Some policies even cover claims of misappropriation of ideas and negligent publication. Most of these policies also cover defending a lawsuit, including attorney's fees and court costs. 

 #  # # 
 
I Shall Be Released, performed by Bob Dylan
 
 
 
Image:  Parade of Horribles and Antiques, Portland, Maine
Photographer:  Unknown
Year:  1920
Credit: Main Historical Society




THE INFORMATION PROVIDED HERE IS OF A GENERAL NATURE AND IS NOT INTENDED AS LEGAL ADVICE. IF YOU HAVE A SPECIFIC LEGAL ISSUE OR QUESTION, SEEK THE SERVICES OF A COMPETENT ATTORNEY.
Saturday, August 14, 2010

What to Consider When Considering Fair Use


Fair use allows limited copying of in-copyright material without permission for socially productive purposes such as commentary, criticism, news reporting and parody.  However, these uses are not automatically deemed fair uses. Only a court can determine with authority whether a particular use is a fair use. 


The fair use doctrine acknowledges that copyright is essential in theory, but may be pernicious in practice. Using a fairness test, courts balance the rivalrous property interests of copyright owners against the societal interest in permission-free access. 

Fair use is a defense to copyright infringement.  So, think defensively.  As a general rule, transformative uses, or uses that challenge, construe, tease, or poke fun at the original, resulting in new insights and meaning, are favored by courts.  

To determine whether a use is a fair use, courts consider the below four factors.  No one factor is determinative, although factor four, which relates to economic harm to the copyright owner, weighs heavily in any fair use decision. 
  1. The purposes and character of the use, including whether the use is primarily commercial; 
  2. The nature of the work that's been copied;
  3. The amount and importance of what was taken in relation to the original work as a whole;
  4. The effect the copying has on the marketability of the original work and its derivatives
What to Consider When Considering Fair Use

While there are no mechanical rules to define with precision what is a fair use, the following criterion, distilled from leading court decisions, will help you assess if a proposed use is likely to be deemed a fair use.       
  • Fair use favors transformative uses.   Use the work as a springboard for new insights.   Critique the original.  Make a connection between it and other works.  Use it to buttress your own arguments, or the arguments of others.  
  • Since ideas are common property, it's easier to justify use of a factual or informational work than a creative one.  That is because teaching, scholarship, research and news reporting are cumulative in ways not typically associated with art and music. 
  • Poetry, song lyrics, and visual works enjoy a high degree of protection under copyright law, so, fair use tilts against use of these works. 
  • Quoting from unpublished materials exposes you to greater risk than quoting from published materials. While not determinative in and of itself, if a work is unpublished, that fact weighs against fair use. 
  • Sometimes even a small (but important) portion borrowed from a larger work may constitute copyright infringement.  Make sure the amount you use is reasonable in light of the purpose of the copying.  
  • Synthesize facts in you own words, keeping in mind that close paraphrasing may constitute copyright infringement if done extensively.
  • Lack of credit, or improper credit, weighs against finding fair use. However, giving someone appropriate credit, will not, alone, transform an infringing use into a fair use.
  • Parody is a work that that ridicules or mocks another work.  Fair use favors parody.  It does not favor satire.  Make certain the parody is apparent.  A conservative approach is to conjure up just enough of the original to convey your parodic points. 
  • Being a non-profit educational institution won't insulate you against liability if you exceed the bounds of permissible fair use.  
  • The most important consideration concerns economic harm.  Don't compete with the work you are quoting or copying from. If the use displaces or diminishes the market for the original work, including revenue from licensing fees, it is probably not a fair use. However, the more transformative the work, the less likely the displacement of sales will be determinative.
To paraphrase the Chicago Manual of Style, fair use is a use that is fair, so be bold, but also heed the Copyright Office's warning: "[T]he endless variety of situations and combinations of circumstances that can rise in particular cases precludes the formulation of exact rules."

Trademark Fair Use

Like copyright law, claims of trademark protection can overreach the bounds of justifiable legal rights. Fortunately, the First Amendment states that there shall be “no law” restricting freedom of the speech or the press. The trademark fair use doctrine allows the use of a trademark when it is used in a way not to deceive the public. For example, it is a fair use to use a trademark  in the title of a literary work if done in good faith to convey a message about what the work is about, provided you don’t suggest that the work is approved or endorsed by the trademark holder. 

Fairness, like beauty, can be debated, but not easily defined.  If you are uncomfortable being unsure, err on the side of caution and seek permission, or consult with a copyright or trademark attorney.    


Section 107 of the U.S. Copyright Act

Additional Resources:
Trademark Registration and the Single Book Title

DISCLAIMER: This article discusses general legal issues of interest and is not designed to give any specific legal advice pertaining to any specific circumstances.   It is important that professional legal advice be obtained before acting upon any of the information contained in this article.

LLOYD JASSIN is a New York-based copyright, publishing and entertainment attorney.  He is co-author of the Copyright Permission and Libel Handbook: A Step- by-Step Guide for Writers, Editors and Publishers (John Wiley & Sons, Inc.).  Lloyd has written extensively on negotiating contracts in the publishing and entertainment industries, and lectures frequently on contract and copyright issues affecting creators and their publisher partners.  A long-time supporter of independent presses, he was First Amendment counsel to the Independent Book Publishers Association  (IBPA) and is a member of the The Beacon Press advisory board. 


He may reached at Jassin@copylaw.com or at (212) 354-4442.  His offices are located in the heart of Times Square, in The Paramount Bldg., at 1501 Broadway, FL 12, NYC, 10036.  Follow the Law Firm and Lloyd on Twitter at http://www.twitter.com/lloydjassin
Saturday, July 31, 2010

The Legal Consequences of Using Real People in Fiction

When Fiction & Reality Collide


Q: My main character is loosely based on a real person. I mean, that's who inspired me. I never identify him by name (he's my ex-friend) and I've made up 90% of the events that happen in the book. I'm worried after the book becomes successful, that he'll come back and try to take a stake in the millions.  What can I do to prevent this?  - GWB

A:  So you ask, “How do you discourage your friend from becoming a plaintiff after reading your novel and fictional portrayal of him?”

A basic understanding of libel law Libel is helpful.  Libel is defined as a false statement of fact “of and concerning” a living person that damages their reputation.  If you were to say that fiction, which describes a world that doesn't actually exist, was incapable of defaming a real person, it would be logical, but wrong. 

Happily for novelists (and The Weekly World News), when the model upon which a fictional character is based sues, generally, their claim doesn't get not survive summary judgment.  For a novel, or other fictional work, to be actionable, its detail must be convincing. The description of the fictional character must be so closely aligned with a real person that someone who knows that person would have no difficulty linking the two.  And, there must be an implicit belief that what the author said – notwithstanding her denials – was true.  What about a fictionalized autobiography?  If your memoir is fictionalized, but you don't make that clear to readers, there's no veil of fiction to hide behind for purposes of libel law. 

Despite the breathing space the First Amendment affords writers, not all libel-in-fiction lawsuits are resolved in favor of the author or their publisher partner.  For example, in 2009, in the “Red Hat Club" case, the plaintiff was awarded $100,000 in damages by a Georgia court for a fictional portrayal modeled on her.  The “original” claimed that her fictional double, falsely depicted in the bestselling novel as a sexually promiscuous alcoholic who drank on the job, defamed her.  From a libel defense perspective, this drawn-from-life portrayal failed, in part, because the author included personal characteristics that made the plaintiff recognizable, and mixed them with other traits that were false and defamatory, but, still believable.

Now back to your question.  Are you sure you never identify the real person who inspired your main character?  Aside from their name, can they be identified from their ethnicity, appearance, historical or other details found in your book, so that someone who knew them (or knew of them), could identify them and assume that the statements in your book were truthful?  While you may not identify your ex-friend by name, if you haven’t completely disguised the person, the likelihood of a successful claim for falsely portraying them increases.  Is your friend a public official or public figure?  If so, they have another hurdle to jump.  Unless he can prove by clear and convincing evidence that what you wrote was deliberately or recklessly false, there's a good chance -- but no guarantee -- you'll be excused from liability under what's known as the "Actual Malice Standard."

Merely changing the name of your friend isn’t enough.  You might consider transforming him beyond recognition.  Why?  Courts consider plausibility.  A broadly drawn caricature of your friend, which is difficult to reconcile with your ex-friend, can be an effective device to stave off a libel lawsuit. For example, Kim Pring, a former Ms. Wyoming, sued Penthouse over an article that described Ms. Pring’s ability to cause men to levitate by performing oral sex.  Initially, the Federal District Court found for Miss Pring, awarding her $26.5 million in damages.  On appeal, however, the Court of Appeals reversed the decision; holding that no reasonable person could believe that was described was actual facts.  Be outrageous.  If the reader accepts the novel as pure fiction, no libel will be found.  Parody – if done properly can take the chill out of free speech.  [Note the italicized “if”].   If done improperly, and the hypothetical reasonable reader thinks your failed parody conveys actual facts, the First Amendment may not be available to you.  "Obvious cues," like levitation or time travel can help telegraph what is First Amendment protected fiction from fact.   When it doubt, have the book vetted by a publishing attorney.        
     
Here’s a run-down of a few techniques that can minimize the chance of getting sued for libel in fiction:   (a) disclaim; (b) disassociate the doppelgänger from its real-life counterpart; (c) depict but do not disparage; and/or (d) as explained later, wait for the real-life person to die before publishing your fiction.  With regard to option (d), revenge is best served cold at your publication party -- preferably with a Sauvignon Blanc, Riesling, or Gewurztraminer. 

Disclaimers, while helpful, are by nature, self-serving.  While a disclaimer cannot insulate you or your publisher from a libel suit, it may support the defense that identification with the real person in your novel is unreasonable.   The words “A Novel” in the subtitle of your book is considered by some attorneys to be the best form of disclaimer.  In addition, a full disclaimer should appear on the reverse title page of your novel, or skillfully integrated into the introduction or preface of your book. 

Change the physical characteristics of your main character enough to disguise his identity.  The risk of being sued is further reduced if your main character is treated as a likable character rather than a vicious and unscrupulous evildoer.  While it is very tempting to retaliate against those who have injured us, if a character drawn from life isn’t likable, it is even more important to disguise their  identity.   

Create a Frankenstein monster.  Combine or clone several people’s physical traits and biographical facts, so no single person's actual DNA appears in your book.   If the work is not "of or concerning" an identifiable person, you have a complete defense to a libel lawsuit based on fictionalization.  Speaking of Frankenstein, the dead cannot be defamed.  As such, they make terrible plaintiffs -- but excellent targets for vengeful authors.  Why?  Under U.S. libel law, if the original is dead, s/he can't sue for libel.  If this last suggestion gives you an additional  reason to outlive your literary prey, consider it my gift to you.  And remember, he who laughs last, laughs best.  

 I would be remiss if I did not bring up three other legal horrors.  First, the law of defamation is not concerned with who you intended to target, but who gets struck by your barbed arrow.  What that means is unintentional defamation is actionable.  "Woops!"  is not a defense to libel.   If you shoot an arrow in the air, from a legal perspective, where the  arrow lands, not where you intended it to land, is what matters.  Lawyers who vet, and writers who write, need to watch out for same-named individuals who are falsely, but, believably, depicted. 

While publication of truthful information is generally considered a full defense to libel, private individuals can sue for highly offensive or embarrassing truths.  So, if your book goes too far and reveals intimate areas of a person’s life – sexuality, family life, medical procedures, and mental (in)capacity – you may invite a right of privacy claim.  Are there defenses?  Yes, but, that's beyond the scope of this post.   

The right of publicity involves the unauthorized use of a person’s name or likeness for commercial gain.  It is related to the right of privacy.  Fortunately for novelists, due to free speech considerations, courts historically construe publicity rights narrowly.  But, that’s the subject of another Q&A. 


If you feel uncomfortable with the legal minefield of libel, right of privacy and right of publicity law, consult a publishing attorney.  A publishing attorney can evaluate or vet your manuscript, and suggest ways to mitigate or avoid many of risks of writing about real people and actual events. 

Expect to pay a publishing attorney what you'd pay a good book doctor.  As they say, "An ounce of prevention is worth a pound of cure."  

Disclaimer:   This article discuss legal issues of general interest and is not designed to give any specific legal advice concerning any specific circumstances.   Libel law is fact specific.  Further, is no single body of  law applies.  Today, information travels far and wide.  Many countries do not recognize the protections we give authors and publishers.  It is important that professional legal advice be obtained before acting upon any of the information contained in this article.

Resources

Smith v. Stewart (Red Hat Club Case)
Pring v. Penthouse
Bindrim v. Mitchell (case ended badly for the author) 
Carter-Clark v. Random House (Court of Appeals)
Carter-Clark v. Random House (Supreme Court)


Libel in Fiction Quotes

"I don't get hurt or bleed; hair doesn't muss, it's one of the advantages of being imaginary." 
    - Ted Baxter in the The Purple Rose of Cairo
"All literature is gossip."  - Truman Capote

"Novelists are inspired gossips." 
    - Margaret Drabble

“But we are the sum of all the moments of our lives---all that is ours is in them: we cannot escape or conceal it. If the writer has used the clay of life to make his book, he has only used what all men must, what none can keep from using. Fiction is not fact, but fiction is fact selected and understood, fiction is fact arranged and charged with purpose."
    - Thomas Wolfe's Preface to Look Homeward Angel