A Cloud-Based Book Service:
Device Agnostic & Subscription BasedI've never been one to shy away from predicting the future. If asked, I’d say in the next 24-months, Amazon's Cloud Drive, their controversial cloud based digital music locker, announced on March 29, 2011, will evolve into a book service, with revenue generated by purchases, advertising and subscription revenue. Lockers and "lock in" are good for digital businesses that are having difficulty figuring out how to sustain a business based on piracy prone digital downloads. Amazon, as a player in the music space, knows that only 16.5% of American internet users over the age of 13 purchased music in the third quarter of 2010. If purchasing digital content is optional today, how do you make it worth someone's while to buy a down loadable book that is otherwise available on a torrent site? The answer the music industry has come up with is convenience, quality and legal.