Read One, Write Two
The good news is noboby else has attempted to register SNOOKI for "Printed matter, namely books." Applicant Snooki will likely get a "good news, bad news" letter from the Trademark Office saying, "The Trademark examining attorney has searched the Office's database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Section 2(d). However, applicant should note the folllowing ground for refusal." [Emphasis added]
So, what's the bad news? Snooki's "Intent to Use" application will not mature into a trademark registration, unless she publishes a series of "Snooki" books. Not just one, but a series of books. It's the law. Nicholas Sparks inspires, but trademark law commands.
The Single Title Trademark Rule*
*This is the serious, legally significant portion of my post. Turn off the Jersey Shore. Tune to Charlie Rose. Pot the volume down.
Only titles that are part of an ongoing series are protected under trademark law. Once a series title such as Twilight becomes identified in the public's mind with a particular author or publisher, unfair competition law kicks in to protect against consumer confusion, enforcing a kind of commercial morality. Once a series has been established, each work in the series reinforces that it comes from the same source as the others. Being a series author is one of the secrets of successful publishing. If Snooki plans to launch a series of Snooki tomes, her app is good. However, "Snooki's Lower Body Solutions" volume one does not a trademark make. "Snooki's Lower Body Solutions" volume two does. Note: Title inspiration comes from Jane Fonda's Lower Body Solutions video series and (now deceased) trademark (Reg. No. 1772827). (An Aside. You know you are getting old when well known trademarks from your youth are allowed to expire.)
While the "single title rule" makes little sense, it is the law. Owners of a single literary title cannot federally register their title on either the Principal or Supplemental Trademark Register.
Protecting Book Titles (Copylaw Blog- Lloyd Jassin)
Trademark Office Database
Law Offices of Lloyd J. Jassin